SOME LIKE IT AUTOMATED: How RoyaltyZone helped ABG become a brand management titan.

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Industry

Brand Licensing

FilmTrack Solutions

RoyaltyZone

Challenge

Once the Marilyn Monroe estate entrusted ABG with the star’s legacy, the company knew that the licensing of her images, personality, avatars and memorabilia had to be perfectly curated, wisely administered, and accounted for down to the last penny.

Results
  • Storage and organization of all brand assets
  • Ensured compliance with all contracts
  • Automatic billing and reporting

A decade ago, when the Marilyn Monroe estate entrusted ABG with the star’s legacy, the company knew that the licensing of her images, personality, avatars and memorabilia had to be perfectly curated, wisely administered, and accounted for down to the last penny. Since then, Authentic Brands Group (ABG) has become one of the world’s most robust brand owners and managers. RoyaltyZone helped make it happen.

Here’s how they did it...

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