Building Wavelength

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Media & Entertainment, Nonprofit

FilmTrack Solutions

WNET selected FilmTrack to build Wavelength, a custom B2B digital content sharing platform for public media stations nationwide. Modeled after their successful content sharing initiatives for arts & culture and science & technology content, Wavelength offers free content and heightened functionality to a broader array of stations across the country.

Challenge

Collaboration is vital for the sustainability of the PBS system, which WNET quickly realized after launching their highly successful Arts & Culture and SciTech Now content-sharing initiatives in 2012 and 2014, respectively.

Results
  • Centralized, scalable content hub
  • Established new workflows & collaboration
  • Reduced data transfer costs

WNET is America’s flagship PBSstation and parent company ofTHIRTEEN and WLIW21.Through its broadcast channels,three cable services (KidsThirteen,Create, and World), and onlinestreaming sites, WNET bringsquality arts, education, and publicaffairs programming to more thanfive million viewers each week.

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